It's hard to start a group. The first year we did storytelling, it was usually just our three families. Usually we just read to each other. But we diligently kept it up. Eventually it caught on and we added some incentives, like inviting anyone who came to participate as a "guest storyteller." I added a storytelling workshop that I run once in September and again in March. I think we get a decent sized crowd now. It always pays to keep trying.